We met at Amazon in 2013, where each of us spent over a decade leading teams across different areas including retail, logistics, payments, and we collaborated in advertising. At Amazon, we experienced a culture that measures everything, makes decisions with data, and designs processes that actually work, supported by seamless engineering systems that track, predict, and optimize performance at every level. The company's competitive edge comes from this operational rigor and from developing talent in-house or hiring domain experts, creating a level of sophistication that most retailers simply cannot access.
Outside Amazon, we saw how difficult this is to replicate. Retailers today face increasingly complex operations: rapidly evolving fulfillment models, new sales channels, social media-driven demand, and a proliferation of brands and composable systems. Without deep pockets or technical expertise, most retailers spend their days juggling inventory, hiring, and troubleshooting daily operations instead of focusing on what truly differentiates them, such as sourcing great products, telling their story, and building strong customer relationships.
That reality inspired us to make expert retail operations accessible to every business. With recent advances in AI, that vision is finally achievable. Our goal is simple: help retailers operate with the same level of expertise and sophistication as the industry's largest players so they can compete effectively, make smarter decisions, and thrive.